Why Tens Towels

Because the standard bath towel was sized to fit rails and shipping cartons, and we sized ours to fit people.

The premise

Most of this range is one idea applied consistently: cut every class of towel at the generous end of its class, weave it at 600 GSM, and dye the whole palette to match across cuts. The flagship 30 by 60 bath towel is a half foot longer each way than the standard cut. The bath sheet runs to 35 by 70, the jumbo to 40 by 80. Even the washcloth is a full twelve-inch square.

One cotton, deliberately

Every collection is cut from the same dense loop. That is why the sets age evenly, why the colours match between a towel bought today and one bought two years ago, and why the care guide on this site is one page rather than ten: the whole range washes the same way.

What we sell and what we do not

This site is the Tens Towels catalogue: the cuts, the colours, the current figures and the guides. It is not the till. Every buy button opens the product at checkout with our retail partner, where payment, delivery and returns are handled. If you buy after following one, we receive a commission at no extra cost to you.

The figures

Prices carry the date of our last update, and ratings are re-read in batches. Across the range they currently average 4.3 over 37k ratings, counted once per towel family rather than once per colour. Where we have not measured something ourselves, we say published, not verified.